Branch Overview

The gold standard in mobile growth. Branch's deep linking and mobile attribution helps you build great user experiences and measure your users' journeys.

Digital brands grow on Branch.
Grow your business with enterprise-grade solutions designed to increase end-to-end user engagement and provide holistic measurement of marketing effectiveness across all devices, channels, and platforms.

The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch.

Powerful mobile linking
Better performance in every channel across web, email, ads, and app

Branch handles all the complexity to ensure your links work across every platform and channel. Our strong link matching guarantees your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you offer seamless experiences that drive better performance in all of your channels.

Best in class mobile attribution
Embracing the post-IDFA world with Branch’s Predictive Modeling

Branch's attribution technology is designed specifically for the world where universal identifiers such as IDFA and GAID don’t exist. The Branch system uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID. This means where the rest of the industry is reliant on basic probabilistic methods with accuracy rates of 60-70%, Branch can deliver superior, more accurate attributions.

Flawless user experiences
Cross-Platform Experiences that Convert

You want to provide users with the strongest possible digital experience every time they connect with your brand, but as they switch between channels and devices, it becomes more difficult to make sure that happens. From customizable and targeted mobile banners to QR codes, seamless app login from email, text-me-the-app, and more, Branch helps you create seamless experiences across touchpoints and engage users in your app.

Seamless integrations
The missing piece of your marketing stack

Branch works together with all the tools in your existing marketing set. We integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.