A free and open source guide to launching an app. The App Launch Guide covers everything you need to know from planning, pre-launch, marketing, and product development to QA and launch. It aims to combine the concrete product development schedule with an equally concrete marketing schedule into a single timeline, so that you can plan for both the marketing and product cycle in tandem. The complete guide is open source on GitHub to the author is also accepting contributions if you have something to add.
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