StreetSmart™ optimizes to life-time user values while constantly testing powerful decisioning algorithms. Our proprietary Universal Object Serving technology enables simultaneous testing of multiple revenue drivers – modeling and serving each as individual objects. All algorithms, placements, and buying decisions are continually tested to maximize post-install performance. The demand side platform also offers direct access to inventory from thousands of app developers and integrates with every major exchange, reaching the majority of app users across the globe.
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